Sunday, June 1, 2014

Re-Branding--Let The Renovations Begin

Have you ever suffered through a renovation of a room, or a house? There is high expectation for the end result, while a growing alarm over the chaotic feel of the removal and addition of various elements. Often times, you have to pull out that proposed plan or the vision photo to remind yourself of where you're heading. That the "under construction" sign is only a temporary transition. And one day, you'll be able to say, voila! and pop the champagne.

That's my current state of affairs. Renovations are underway. I'm undergoing a nip and tuck of my brand, which is more than shuffling sentences around with the latest, marketing buzz words. The intended brand change is a direct result of personal career changes to my writing portfolio. Now, I could wait for the complete make-over and have a grand announcement. That would be too tidy. It's me, we're talking about, after all.

Here's the reality. The thing is that my current brand will take a year or so to wind down and put to bed; while the new brand, which has already started, will continue into full bloom during this "year or so" transition period.

Right now, it's not important to know what is (soon to be 'was') my current brand. If you don't know me, haven't read my books, then, there is no need to make space in the brain/memory department on what I've been doing for the past 12 years. Thanks to digital's all there.

It's what's going on, from 2014, that I'm directing new focus. So while the under construction zone of branding entails tinkering with my social media sites, marketing for the new works, and my trajectory in the writing business, know this of my new brand:

As Michelle Monkou, I’m a writer comfortably at home in the world of dark and edgy paranormal romances that push boundaries.

As M.A. Monkou, I’m a writer of gritty, heavy, emotional young adult stories. 

As Michelle Rhys, I’m a writer of the sensual, sexy, or erotic tales for grown folk.

Don your hard hat, goggles, face mask, and join me on the construction zone. Sign up for my newsletter to stay abreast of the renovations. Looking forward to popping that champagne and toasting to the new me.

Take care,



  1. I love the re-branding and I love the areas you are expanding into. I'll fasten my seat belt and enjoy the ride.

    1. Thanks for always being there, Deb. I'm looking forward to the present. Would say the future, but that's not promised. So I'm living in the moment and hopefully to the best of my abilities.

  2. Do you in all your myriad forms. Congrats! B


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