Sunday, June 1, 2014
Re-Branding--Let The Renovations Begin
That's my current state of affairs. Renovations are underway. I'm undergoing a nip and tuck of my brand, which is more than shuffling sentences around with the latest, marketing buzz words. The intended brand change is a direct result of personal career changes to my writing portfolio. Now, I could wait for the complete make-over and have a grand announcement. That would be too tidy. It's me, we're talking about, after all.
Here's the reality. The thing is that my current brand will take a year or so to wind down and put to bed; while the new brand, which has already started, will continue into full bloom during this "year or so" transition period.
Right now, it's not important to know what is (soon to be 'was') my current brand. If you don't know me, haven't read my books, then, there is no need to make space in the brain/memory department on what I've been doing for the past 12 years. Thanks to digital technology...it's all there.
It's what's going on, from 2014, that I'm directing new focus. So while the under construction zone of branding entails tinkering with my social media sites, marketing for the new works, and my trajectory in the writing business, know this of my new brand:
As Michelle Monkou, I’m a writer comfortably at home in the world of dark and edgy paranormal romances that push boundaries.
As M.A. Monkou, I’m a writer of gritty, heavy, emotional young adult stories.
As Michelle Rhys, I’m a writer of the sensual, sexy, or erotic tales for grown folk.
Don your hard hat, goggles, face mask, and join me on the construction zone. Sign up for my newsletter to stay abreast of the renovations. Looking forward to popping that champagne and toasting to the new me.